The Fundamental Difference between Good PR and Bad PR In 2020
There is a very popular quote by Brendan Behan– “There is no such thing called Bad publicity except your own obituary” but, sometimes the only thing worse than no PR is bad PR. So what exactly is bad PR and how can it affect your business? Bad PR is nothing but random actions or goals set for a company/organization without any underlying plan, strategy or purpose. What bad PR does is, despite having goals in one direction, propels the client/company in the opposite direction affecting the business drastically. Shriyans media has been a Top PR agency in Odisha for years holding many accolades to its name of driving businesses to new heights. Our insights show that Public Relations if not managed properly can go the other way around hampering reputation. Bad PR is very random and a sheer waste of money. A badly written press release, a pointless case study, half-baked social media content lacking details, unplanned product launches and etc. can hurt a brand’s name that is just star...